Welcome to a World of Privileges!

The Alfa Co. Rewards Card Program brings together four of Saudi Arabia’s most popular, award-winning restaurants — Steak House, Piatto, FireGrill and City Fresh Kitchen — into one unified program that aims to reward guests with exclusive privileges.

Alfa Co. Rewards Card Program is a closed loyalty program that allows members to use their Rewards Card to earn a point for every riyal spent each time they dine at any of the four restaurants owned and operated by Alfa Co. Accumulated points may then be redeemed for purchases across these restaurants. What makes the loyalty program special is that, each weekday, cardholders are treated to exciting add-on benefits such as Kids Eat Free, Free Soup & Salad Bar, Double Points, Free Appetizer or Dessert, among others. This is in addition to the periodic and seasonal rewards Alfa Co. has in store for its members.

Frequent users of the Alfa Co. Rewards Card are eligible for promotion to higher card levels, namely the Silver Rewards and the VIP Gold card tiers. Silver Rewards cardholders get double the points per riyal spent as well as priority seating privileges, while VIP Gold cardholders receive triple points, reservation privileges and a free dessert each time they visit the restaurant.

The Alfa Co. Rewards Cards are available free of charge in all Alfa Co. restaurant locations, with plans to make the rewards program more accessible to members by way of a special mobile application.


For more info visit our website : alfaco-rewards.com